Learning Center News Releases

Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.

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There is a tactic called Google bombing whereby linking to a site with particular words in the link text can get a site highly ranked for those keywords in the search engines, including Google, Yahoo! and MSN. One of the most famous Google bombs was George W. Bush’s biography page …

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In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.

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Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.

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If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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SEO can be broken into two distinct areas - “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.

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